I have been a late starter in reading
literature both fiction and non-fiction. While John Grisham continues to be an
easy favorite in the fiction category, I have read of late a number of very
interesting books in non-fiction category with subjects ranging from Public
Policy, polity, whether god exists and my latest obsession – reading about
brain and how it works.
Couple of interesting books which I recently read are
“The Behavioral Foundations of public policy” edited by EldarShafir “ PrincetonPublishing House, 2013, “Public Policy in an uncertain world- analysis anddecisions” by Charles F. Manski, Harvard University Press, 2013 and “Incognito –the secret lives of the brain” by David Eagleman, Canongate, 2011.
My interest in how mind works and how we
take decisions arose because of the uncertainty of my mind while deciding. The
decisions I have taken intuitively differ depending upon the mood I am in. Why
we associate positive attributes to people we like without even knowing about
them? Why are our decisions often colored by our biases? In a sense, I find a
lot of inconsistency and lack of rational explanation on some of the decisions
I have taken. At times, it’s to the extent that I almost feel insecure as if
mind is being guided by someone unknown. In that sense, reading these books
come as great relief as I realize I am not the only one and that there are some
explanations for such intuitive behavior and reasoning.
Look at the two names and comments on their
personality (without any order or intensity)are as under:
Rishit – intelligent, kind, courteous,
industrious, impulsive, stubborn, envious
Saurabh- envious, stubborn, impulsive,
industrious, courteous, kind, intelligent
What do we think of them? If you are like
most of us, you would view Rishit much more favorably that Saurabh. The initial
traits in the list change the very meaning of the traits that appear later.
First few personality traits define the Halo effect and even though traits are
same, we have an inclination of one over another. Why does it happen? I am currently reading a very interesting book “Thinking, fast and slow” by Daniel Kahneman, a professor in Princeton and a Noble Laureate in economics awarded for his work, developed with Amos Tversky, on decision-making and uncertainty. In this book, he takes us through what goes on in our mind, the way we think and take decision. I have reached midway and the book runs like an easy thriller with mind (& decision making and what goes on inside) as the main character and his attempts to unravel the mystery of our decisions and whether we have any control over our decisions.
He says that we take decisions based on two systems –
System 1 – operates automatically & quickly,
with little or no effort and no sense of voluntary control;
System 2- allocates attention to the
effortful mental activities that demand it, including complex computations.
Thus System 1 is instantaneous, intuitive
& emotional while System 2 is slower, well thought out, more deliberative
and logical. While System 1 is the ‘automatic operation’, System 2 is ‘the
controlled operation’ and shows how the associative memory, the core of system
1 continuously constructs a coherent interpretation of the complexity and
richness of this automatic and often unconscious process involved in intuitive
thinking, and how automatic process explains heuristics of judgment. The book also examines an interesting question – why is it so difficult to think ‘statistically’? we think associatively, metaphorically, causally but statistics is something that requires many things at once which is something that System 1 is not designed to do. And this describes a puzzling limitation to our mind- our excessive confidence in what we believe we know and our inability to acknowledge our ignorance & the uncertainties. We are prone to overestimate how much we understand and underestimate the role of chances in events. Overconfidence is fed by the illusory certainty of hindsight.
There are some very interesting
experiments that show that we can be blind to some things obvious and we are blind to our blindness. System 1 is often
guided by illusions. It can be simple visual illusion like “Muller-Lyer
illusion” and it can also be “cognitive illusion” – illusions of thoughts. Because
system 1 operates automatically &cant be turned off at will, errors of
intuitive thoughts are often difficult to prevent. System 2 is a lazy system
which monitors and control thoughts and actions suggested by system 1. He lists
an example which needs to be solved by listening to intuitions (system 1):
A bat & a ball costs $1.10The bat costs one $ more that the ball
How much does the ball costs?
A number comes to your mind. And
intuitively is 1$ :10 cents. The distinctive mark of this puzzle is that it
evokes an answer that is intuitive, appealing and wrong. If the ball costs 10
cents, total costs would be $ 1.20 (10
cents and 1.10 ). The correct answer is 5 cents. He says that people who say 10
cents appear to be ardent followers of the law of least effort. Don’t worry.
You have company. More than 50% of students at Harvard, MIT and Princeton who
were administered this test gave the intuitive wrong answer. And at less
selective universities, the error was in excess of 80%. This proves that people
are overconfident, prone to place too much faith in their intuitions.
There’s mention of another test by Walter
Mischelregarding intelligence, control and rationality. He conducted a test on
4 year old children and the choice was between a small reward which they could
avail anytime and a larger reward for which that had to wait for 15 minutes in
a room with nothing else. It was observed that about half the children managed
the feet of waiting for 15 mns. Mischel
followed the cohort that it was observed that 15 years later, the resisters had
higher measure of executive control in cognitive tasks and especially the
ability to reallocate their attention effectively. A significant difference in
intellectual aptitude emerged- the children who had shown more self-control as
four years had substantially higher score on tests of intelligence.
Then there’s this concept of “priming” – the
influencing of an action by the idea. Try to fill in the blank in SO_P! Now, if
you have recently heard/washed your hands, you are likely to fill in “A” to
make it SOAP. But, if you are hungry or smelt food recently, you may like to
fill in “U” to make it SOUP. This is called ‘priming effect’ ie the idea of EAT
primes SOUP and WASH primes SOAP. Priming is not just restricted to concepts
and words alone. You can’t know this from conscious experience but you must
accept the ‘alien’ idea that your actions and emotions can be primed by events
which are not even aware of.
For instance, John Bargh of NYU asked two group of
students to form four word sentences from a set of five words. He gave five words to one group which
are associated with elderly – Florida, forgetful, bald, gray, wrinkle. After
the exercise, students of both groups were asked to walk down to a different
hall and it was observed that students who made sentences from the words meant
for elderly walked down the hallway significantly more slowly! The “Florida
effect” involves two stages of priming. Firstly, the set of words primes
thoughts of old age though the word old is never mentioned. Secondly, these
thoughts prime a behavior which is associated with old age. This remarkable
priming phenomenon is know as “ideomotor effect”.
Studies of priming effects
have yielded discoveries that threaten our self image as conscious and autonomous
authors of our judgments and our choices! This is the stranger in us which is
what Timothy Wilson wrote in “Strangers to Ourselves”. System 1 provides that
the impressions that often turn into our beliefs and is the source of the
impulses that often become our choices and action.
David Eagleman in
“Incognito- the secret lives of brain” refers it as ‘there’s someone in my head
but it’s not me’. He calls brain a three
hundred pound of the most complex material we’ve discovered in the universe.
The brain is built of cells called neurons and glia- hundreds of billions of
them, which are connected to one another in a network of such staggering
complexity that it bankrupts human language and necessitates new strains of
mathematics. Eagleman says “Brains are in the business of gathering information
and steering behavior appropriately. It doesn’t matter whether consciousness is
involved in the decision making. And most of the time, it’s not. Our brains run
mostly on autopilot and the conscious mind has little access to the giant and
mysterious factory that runs below it.” System 1 is what Eagleman says “when
your nervous system gives you a “hunch” about which choice you should make.”
Eagleman however says(in a chapter titled
“the Brain is a team of rivals”) that
the “dual-process” (System 1 & 2) may not be the only two competing
systems. In fact, there may be several systems. Sigmund Freud suggested three
competing parts in his model of the psyche – the id (instinctive – system 1),
the ego (realistic and organized) and the superego (critical and moralizing).
The American neuroscientist Paul MacLean suggested that the brain is made of
three layers representing successive stages of evolutionary development – the
reptilian brain (involved in survival behavior), the limbic system (involved in
emotions), and the neo-cortex (used in higher order thinking). While the
details of both these theories have largely been fallen out of favor among
neuro-anatomists, the heart of idea survives – brains are made of competing subsystems.
In that sense, the dual-process is most universally acceptable model of how
brain works.
I will now be reading about the role of
numbers and statistics in our intuitive decisions. More than anything else, I
am really curious to know how statistical analysis can make a difference and
whether we can inculcate it consciously in our thought processes. The quest
continues……
Interesting blog! The range of your blogs is vast and quite interesting. Looking forward to the next one soon!
ReplyDeleteInteresting read. But I feel that such deductions are loosely based on multiple variables where the results can be poles apart. For example, if you have a sore throat and you end up reading on the internet about causes of sore throat, you inadvertently may end comparing a lot of symptoms and causes with yours, though they may be remotely linked. What definitely is interesting is that how mood swings can affect decision making process and that too when the stakes are high. Does greed and fear equally affect the mind, and what causes greed to win over fear? Again, in some cases intuition may serve better than acquired knowledge, so the debate is endless albeit invigorating.
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